Serdar Urçar, who has been in senior roles in the technology sector for many years, started his professional career in 1992 at Arthur Andersen.
He worked for about 19 years at Hewlett Packard where his career began as a Finance Manager in 1997. Between 2008 and 2013, he was HP Turkey General Manager. After a successful career in information technologies, he became HP Middle East and Africa Regional Director in 2013.
As a senior executive, Urçar, who sees change and transformation as a part of universal reality and knows how to cope with market challenges, worked in Index Group, Netaş, and Ekoten Fabrics.
He was the 30th among the 50 most successful business people published by Fortune Magazine in 2013.